Why Use Videos in Facebook Advertising

 

Why Use Videos in Facebook Advertising | To put it in the simplest and most straightforward way, if you are not using video as a Facebook campaign creative or as part of your social media content, you are missing out on a lot of good opportunities.

Yes, single images, carousels, and text posts are okay, but when Facebook updated their newsfeed algorithms, they put too much value on videos. Why? Because of their pursuit to dethrone Youtube as the number one in Video hosting.

We saw it as advertisers and you have probably seen it as a Facebook user. Videos create the most engagement.

Why Use Videos in Facebook Advertising

Here are some tips on how to take advantage of this new Facebook update.

First, you have to understand that most people watch Facebook videos on silent. This is why it is important to add subtitles on your videos. This optimises your video plus adapting to the psychology of your target audience. It’s being silent and effective at the same time.

Second, it matters how long your video is and if it is valuable to your audience. It is also important that it reflects your business or offer perfectly.

You can create testimonial videos, promotion videos, feature and amenities videos and a lot more. You just have to be very creative.

We have used video and other creative assets but we have found out that video produces the best results.

You would need to do some split testings in order to test the campaign delivery with creatives as the variable.

There are a lot of reasons as to why use videos in Facebook advertising. You can try and it for yourselves. You can always do split testing in any campaign you wish to start with a video creative.

For sample campaigns, case studies, or advice, dont hesitate to ping us for free information. We are Albatross Digital Agency.